Social Cognition

Understanding social world mentally

Implicit Bias and Stereotyping

Implicit bias refers to unconscious attitudes shaping decisions, while stereotyping involves oversimplified beliefs about groups. Both distort social perception, impacting hiring, healthcare, and justice systems.

Understanding Implicit Bias:

 Stereotyping and Social Perception

    • Stereotypes: Overgeneralized beliefs (e.g., “Women are nurturing,” “Elderly are frail”).

    • Halo Effect: One positive trait (e.g., attractiveness) leads to assumptions of competence/kindness.

    • Horn Effect: One negative trait (e.g., accent) triggers assumptions of incompetence/untrustworthiness.

    • Stereotype Threat: Fear of confirming stereotypes harms performance (e.g., women underperforming in math).



Type Example Consequence
Postive Asians are good at math. Pressure to conform;ignores individuality.
Negative Women are overly emotional. Workplace discrimination.

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